The Brief: Create a social media intervention to combat loneliness and isolation during the pandemic.
The pandemic has caused artists and designers to retreat from normality by forcing them to work from home. Artist Atlas is an attempt to reconnect final year creative students with their peers by recreating the studio community and preventing isolation and loneliness.
Our solution was to create a brand identity of a social media intervention to support creative final year students during the pandemic, and to combat isolation and loneliness. I collaborated with a team to create an Instagram platform and community to support creative students in their final year, by showcasing their projects and process. Our vision was to form an atlas of creative students, where other users could explore the process of their work, that would be featured on our Instagram account.
